[ FG · 2026 ]N 40°25' · W 3°41'Brand symbolism↓ scroll

Less noise.More cult.

We don't make campaigns. We spark movements.
We don't sell products. We create cult.

Coca-ColaPhilip MorrisMarlboroFerrariDiageoHeinekenMahouRed BullSantanderINGTelefónica (Imagenio)VodafoneRepsolCepsaBMWPorscheJaguarToyotaChanelL'Oréal - GarnierNespressoBacardiChivasMcCainBritish American Tobacco EspañaCoca-ColaPhilip MorrisMarlboroFerrariDiageoHeinekenMahouRed BullSantanderINGTelefónica (Imagenio)VodafoneRepsolCepsaBMWPorscheJaguarToyotaChanelL'Oréal - GarnierNespressoBacardiChivasMcCainBritish American Tobacco EspañaCoca-ColaPhilip MorrisMarlboroFerrariDiageoHeinekenMahouRed BullSantanderINGTelefónica (Imagenio)VodafoneRepsolCepsaBMWPorscheJaguarToyotaChanelL'Oréal - GarnierNespressoBacardiChivasMcCainBritish American Tobacco España

/* the cult · 1992 → present */

The Cultdevotion toa brand

First Group doesn't do the ephemeral.
We design brands destined to endure.

/* some of our clients */

/01Beverage
/02Tobacco
/03Tobacco
/04Automotive · Luxury
/05Spirits · Global
/06Beverage · Global
/07Beverage · Spain
/08Beverage · Lifestyle
/09Finance · Banking
/10Finance · Banking
/11Telco · Entertainment
/12Telco
/13Energy
/14Energy
/15Automotive
/16Automotive · Performance
/17Automotive · Luxury
/18Automotive
/19Beauty · Heritage
/20Beauty · Global
/21F&B · Lifestyle
/22Spirits
/23Spirits
/24Food
/25Tobacco · Spain

/* essence */

Some brands sell. Others transcend. At First Group we don't look for consumers. We look for believers who recognise themselves in a story.

We don't measure success in impressions or likes, but in symbols created, rituals that endure and believers who live for the brand.

Start a project

34Years creating symbols
100+Brands established
∞Believers
20+Sectors

/* phase 1 · distillation */

Our method.

/01
Diagnose
Culture, category and desire. Where the brand stands, what surrounds it, what people are asking for.
/02
Mythic Core
The story, emotion or gesture that turns the brand into a symbol. The centre everything else flows from.
/03
Design
A living system. Symbols, language and rituals the organisation repeats every day.
/04
Activate
Believers, not customers. People who defend the brand as part of their identity.

/* signal · let's work together */

Let's build your future.

We run every brief through our unique method.

Initiate protocol

Less noise.More cult.

The Cultdevotion toa brand

Our method.

Diagnose

Mythic Core

Design

Activate

Let's build your future.