/* the team */ who sits across the table

Three people. One mind.

We don't outsource strategy. The person who presents it is the person who thought it through.

Jaime ArribasJaime ArribasCarlos FronteraCarlos FronteraPablo FronteraPablo Frontera

Jaime Arribas

Former Portfolio Manager who oversaw more than $10bn in ETFs. Runs our operations and the systems we use to diagnose, produce and deliver.

Carlos Frontera · Founder

Founded First Group. Has worked with Coca-Cola, Philip Morris, Chanel and Johnnie Walker, among many others.

Pablo Frontera

Former Strategy Consultant at KPMG, four years across strategy and audit. Brings the method: diagnose and structure before proposing anything.

How we work: brand consultancy. A complete project, from diagnosis to the venue: the La Negra Tomasa case. And if you'd rather start with your brand, tell us about it in the diagnostic.